Titleist introduces the new DT TruSoft golf ball

(Shared from GolfPunk)

Titleist has introduced the new DT TruSoft golf ball which has been designed and manufactured to provide a soft feel to their shots.  It has been designed with a fast, very low compression core and soft pure ionomer cover – the softest core construction and ionomer cover blend Titleist has ever used.  The new core and cover work together to provide a uniquely soft feel and sound, while delivering very low spin in the long game for distance and short game spin for playabiity into and around the green.  With a 376 tetrahedra dimple design an aerodynamically consistent flight is promised.

“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Director, Titleist Golf Ball Product Management. 

“Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.”

Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation said “This is the softest, best performing DT model we’ve ever made.  We’ve balanced our core and cover combination to deliver a great feeling ball with performance on every type of shot. When it comes to making low compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green. There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short game spin relative to those products.”

“We’ve learned a lot from our experience over the years with very low compression core technology, which we’ve used in the centres of our dual core products,” Hogge said. “We know how to make the formulations and manufacture them consistently, so that every DT TruSoft feels and performs the same every time you tee it up. We know that golfers depend on that consistency, from ball to ball and dozen to dozen.”

The new DT TruSoft golf balls are available now in white and optic yellow priced at £20 per dozen.