Never just par for the course

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The playing field has changed. Stuffy traditionalists no longer rule the turf.
Today’s fairways are full of a fresh crop of seeds who have begun popping up on the leaderboards at golf tournaments around the world.

Ian Poulter is a perfect example of this new breed of golfer who respects the sanctity of the game without bowing down to its more antiquated conventions.
Ian and his fellow contemporaries have loosened it up while electrifying audiences with their on-course action and after-event antics. It’s a much-needed infusion of unorthodox energy, just like Oakley injects into the sport every year by constantly reinventing itself, in a perpetual state of youth, never willing to settle for the same old score.